The Sustainable Wellness Factor: The Truth Is In the Source
When it comes to beauty and wellness, the idea that less is more is one thing continues to ring true, especially with regards to what we put in and on our bodies. For that reason, it is important to highlight brands like JUST and Ogee who have made it their mission to create businesses around quality, eco-conscious goods, whether it be water or skincare. So, although these two brands play in different categories, their ethos lies around sustainability and providing consumers with products they can trust and know are sourced sustainably. However, in order to fully understand why a brand's sourcing efforts are so critical to the efficacy and quality of the actual product, we must take a look at the facts.
Founded in 2016, Ogee is the Vermont-based, certified Organic skincare line that is changing the way we think about our skin. According to recent research, organically grown plants are the richest in antioxidants and other micronutrients, which are some of the most beneficial skincare ingredients. Organic ingredients are a win-win. They are the best for our bodies because there are lower traces of pesticides and genetically modified organisms, but they also benefit the planet since organic farming is much better for the environment. For Ogee, the importance lies in their farming and production, specifically with their Jojoba Oil, a hero ingredient throughout.
How It Is Sourced: To maintain the highest level of quality, Ogee’s Jojoba Oil is grown on an organic farm in the American desert, which has been studied for their excellent sustainable farming practices. Because the shrubs are grown in their native desert climate, very little water is required. The same sustainability principles found in their farming efforts are rooted in the organic farming practices and requirements.
Why It Matters: Organic farming is better for the environment because it helps keep the earth, water and air free of pesticides and saves water and energy. Recent studies have also shown that organic crops produce higher levels of anti-oxidants and micronutrients (hint: the exact ingredients that we are trying to get into our skincare to fight free-radicals and improve our skin’s health). Ogee’s organic Jojoba Seeds are cold pressed to yield the most luxurious certified organic “Golden” grade oil, literally extra-virgin Jojoba Oil, which contains the highest level of antioxidants and polyphenols (micro-nutri- ents). Ogee’s stringent processing standards, in combination with the NSF’s strict organic certification, ensure that the undiluted, pure, Jojoba Seed Oil makes it into our performance products and onto our precious skin. ￼
Created by Jaden Smith and a likeminded group of individuals to drive social and environmental impact through business, JUST connects us all and values water as the precious resource it is. Not just 100% spring water, JUST also aims to revitalize the local community of Glens Falls through an ethical trade partnership with its bottles being made up of 82% renewable resources. Aside from the compelling brand story, one of the most interesting facets of JUST is its commitment to sustainability as seen in the way each of the products are package and sourced. From paper that comes from managed forests certified by the Forest Stewardship Council® and The Rainforest Alliance to the certified paper and plant-based bottles with caps derived from sugarcane to reduce carbon footprint, JUST is changing the way we think of traditional water bottles.
How It Is Sourced: Most bottled water is packaged in 100% PET plastic - that comes from petroleum (oil) that can come from several parts of the world - some secure - some not. Petroleum is drilled and extracted from the ground, refined and processed to make PET plastic. Sugarcane is grown in many parts of the world, but, Brazilian sugarcane is super water efficient, uses no chemical fertilizers, and is GMO free. And when its milled is a net energy producer. The stalks are milled into sugar and alcohol leaving a remaining stalk husk called Begasse (Buh-gas) that is burned to power the process - its a bio fuel. They make so much bio fuel that they can power the remaining town for their energy needs. This means they don’t need to use fossil fuels in the process for milling the sugar for this plastic.
Why It Matters: The Bottle is made of 54% paper which is a renewable resource. The Cap and Shoulder are made from Sugarcane which grows back each year. In total the bottle is made from 82 percent renewable resources - things that grow back. The paper is certified by the Forest Stewardship council (FSC). They oversee that the paper only comes from responsible, renewable forestry practices. Its also 100% recyclable. The paper used is derived from certified forests that are 100% traceable and certified by the Forest Stewardship Council (FSC). This certification allows JUST to monitor the paper timber from its point of origin, to responsible harvesting, and back to replanting to maintain the ecology, integrity and longevity of the forests used. The use of wood fibers allow for less use of non-renewable resources - saving 74% carbon emission and reducing the equivalent carbon emissions of taking 285 cars off the road for an entire year.